Our man in London (Ben Fairhall) is the eye in the sky concerning the alignments of stars, so I'm a bit shocked that I scooped him on this. Or maybe I'm so far behind I think I'm ahead.
David Beckham. Hmmmm. Moves to the City of Angels, city shortly bursts into flame. Comet "Holmes" bursts into flame. Hermes = famous Parisian fragrance. Beckham "Crest" is dead ringer for the Mercury (Hermes) element sign.
Nice Templar ring.
Who needs mushrooms? I think the internet is "New Mushroom". I don't know, it's just an instinct.