Feb 18, 2014

Yet Another Holy Grail Metaphor

“It is designed purely for hyper-sophisticated people who want only the most extreme and special things in the world. It represents hedonism taken to the extreme, it is a car without compromises, in a word: egoista,” said Walter De Silva, the VW Group’s head of design, at a private unveiling in Italy.

Mr. De Silva: “Extreme” is putting it incredibly lightly, and as a reminder, “egoist” roughly translates to “selfish.”

This car is a mashup of Speed Racer’s Mach 5, a Matchbox car and Apache helicopter. It’s the sort of thing you see scribbled in the margins of a 10-year-old’s math homework. Words fail to describe the complete and utter insanity of this maniacal mishmash of angles and creases, stuffed with a 5.2-liter V10. It’s the road-going equivalent of a cheetah on roller skates with a ballistic missile strapped to its back.


I have a fascination with cars because they are the best representation of a "Grail" I can find. A Grail is a sort of symbiotic partnership between a 3rd dimension ego-centric monkey mind and a 5th dimension, crystalline, morphing, sub/super conscious entity that lives outside of time. This is your "soul-mate", your very own personal holy Grail. She is commonly represented as a woman because she is both all powerful and completely submissive. The "driver" is you, the mental monkey. This is commonly represented as a man, because he is both weak as a kitten and all commanding.

Some of my favorite Grail metaphors are Captain Kirk's Enterprise and Doctor Brown's DeLorean. This Lambo goes to the top of the list now, because it is a single seater (only one Grail per ego, that's the limit), it's all crystalline and creased, and sexy in a teen fantasy sort of way, and it has that amazing hexagonal step plate.

The hexagon is the symbol of Saturn, or the God of time. Step on it, Marty!

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